Window Shopping Just Became A Little More Interesting!
Language
Reading Level
Listen to Article
From June 8th through July 7th 2013, shoppers in some parts of New York City will be in for a special treat touchscreen shopping windows which will allow them to purchase the goods displayed without, walking into the shop or interacting with any human.
The 'shoppable windows' are the brainchild of auction site eBay who is working closely with large retailers to come with innovative ways to sell more goods to their online and mobile shoppers. This latest shopping experience is in collaboration with Fifth and Pacific Companies Inc., the company that owns the Kate Spade brand and will feature 30 items from its new line - Kate Spade Saturday, which will be displayed in four shop windows that are currently unoccupied in the city's bustling Soho and Lower East Side locations.
Each window will be fitted with a special screen that will transform it into a touchscreen and all a potential customer has to do is select the product he/she wants to buy and place the order. WIthin an hour, a courier will deliver it to the destination of their choice!
If the experiment proves to be successful, the touchscreen windows may become the norm across the country - in not just empty shopfronts but also the existing stores - Fifth and Pacific Inc. is already planning to extend them to their existing Kate Spade, as well as, Juicy Couture stores. According to Steve Yankovich, the head of eBay's innovation and New Ventures Group it is a win-win for all - Customers get a hassle free shopping experience and shops get to test out new brands, without going through the expense of opening physical stores. Window shopping just became a tad more interesting!
Resources: news.yahoo.com, dailymail.co.uk
Cite Article
Learn Keywords in this Article
138 Comments
maxmoe23about 11 yearsCool idea, but people will become less social with other people. Most people only talk to shop workers as it is. Also, what happens when the hail storm come broken glass, wires, and electrical shock could happen.
nerdygloss694over 11 yearsthat is like totes rad!
smeeah101over 11 yearsnice- cool_story_broover 11 yearsAwesomeeeeee
jojocheeseover 11 yearsthis is a cool way to shop, but because of technology, we don't get to interact with each other now.
abbezover 11 yearsOh my goodness now when my mom says," I can't go shopping , but I can go window shopping" I can buy something
la_elizaover 11 yearsI think that is very useful, and a smart way to get costumer's attention, even if they are just people strolling down the street.
joy139over 11 yearscool
goofy127over 11 yearsI don't think this is very smart... Their computers/screens could get damaged being outside and they are wasting money while people could just as easily access the products using their website...- kassyover 11 yearsi think that thats really cool but I honestly likegoing into stores myself
